- BROADCAST: Among the broadcast networks, 79% of those quoted or interviewed were in favor of the pipeline. NBC and ABC did not quote anyone opposed.
- CABLE: On Fox News, 66% of those quoted or hosted were in favor and 13% were opposed. CNN featured 54% in favor and only 14% opposed. MSNBC was the most balanced, with 38% in favor and 31% opposed.
- PRINT: Of those quoted by the major newspapers, 45% were in favor of the pipeline and 31% were opposed. The New York Times was the most balanced, quoting 35% in favor and 27% opposed. TheWall Street Journal was the least balanced, with 52% in favor and 21% opposed.
Op-Eds/Editorials Supporting Keystone XL Outweighed Those Opposed. The editorial boards of the Washington Post, USA Today, and the Wall Street Journal have come out in favor of the Keystone XL pipeline. Those three newspapers published 16 op-eds or editorials supporting the pipeline and only one opposed. All together, the print outlets published 19 op-eds or editorials in favor of the project and 10 opposed. The New York Times editorial board took a stance against the pipeline.
TV News Coverage Mirrored Pipeline Proponents' Preferred Framing
Media Framed Pipeline As A Jobs Issue. Although the pipeline would lead to a small number of long-term jobs, the potential for job creation from the pipeline was mentioned in 68% of print coverage, 67% of broadcast coverage and 75% of cable coverage.
For the full story please go to http://mediamatters.org/research/201201260005