DATA DRIVEN VIEWPOINT: The principles of rhetoric and persuasion should be taught in public schools to help the citizens of tomorrow to recognize false arguments and resist mass media manipulations.
The Rise of Modern Propagandahttp://mason.gmu.edu/~amcdonal/Rise%20of%20Modern%20Propaganda.html
The Rise of Modern PropagandaOne difference between past and present societies is how we view persuasion and rhetoric. Our modern society is untrained in persuasive techniques. In contrast to earlier cultures that were schooled in the principles of rhetoric, our society knows little about the techniques of persuasion and understanding how they work. Modern media constantly assails us with information. "Everyday we are bombarded with one persuasive communication after another. These appeals persuade not through the give-and-take of argument and debate but through the manipulation of symbols and of our most basic human emotions. For better or worse, ours is an age of propaganda" (Pratkanis and Aronson 9).